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The ability to effectively market a home is both an art and a
science. Pricing your home properly is the first step! Particularly
in today’s market, trying to overreach on price will turn buyers
off. Keep buyers turned on to your listing by enlisting a team that
has a strategic marketing plan. Aviva and Or-Lee have the
experience, market savvy, and connections to get your house on the
market and in front of prospective buyers. |
Within 24 hours of signing your listing agreement with Aviva and Or-Lee:
- Your home will appear on the New Jersey MLS site, where it will feed a host of
other websites Realtor.com, Prominent Properties.com, zillow.com, etc.
- Your listing will be added to the Sotheby’s International Realty
(sothebysrealty.com) website where it will feed to both the NewYorkTimes
and WallStreetJournal websites.
- An e-mail of your listing will be sent to all 300 Prominent Properties
agents.
Within the first week of listing your home with Aviva and Or-Lee:
- We will arrange for a professional photographer to
capture your home at your convenience.
- A full color brochure will be custom made for your home
and ordered through the Sotheby’s website. (Copies will be sent
to the Manhattan Sotheby’s Realty offices, as well as the
Sotheby’s Auction house)
- An Open House will be arranged just for Real Estate
Agents to preview your home so they may recommend it to whatever
buyers they may be working with
- A mass e-mail will be sent out to prospective buyers
notifying them that your home is now on the market.
Ongoing:
- Your house will appear frequently throughout the month in
written publications (The Bergen Record, The Suburbanite, etc)
- Open Houses will be held as frequently as is preferable and
appropriate
- All foot-traffic procured from the Open House will be
reported to you, along with viewers’ comments
- You will be kept up-to-date on any and all information as a
result of showings by Realtors
As agents for Prominent Properties Sotheby’s
International Realty, Aviva and Or-Lee have access to the
illustrious Sotheby’s Auction House, it’s exclusive clientele, and
all of the benefits that come with being a member of the Sotheby’s
Realty society, including (but not limited to):
- The Sotheby’s International Realty website
(sothebysrealty.com), a global site trafficked by the world’s elite
when they are house-hunting A host of online marketing tools
available only through Sotheby’s Reside magazine is a Sotheby’s publication that is
used as a seller’s tool – it is where extraordinary listings are
highlighted and features articles on celebrity (such as Billy Joel’s
and Tommy Hilfiger’s) homes are presented with savoir fare.
- Previews magazine is another Sotheby’s publication
that gets mailed bi-monthly to an exclusive list of associates of
the Sotheby’s Auction House; when appropriate, truly unique homes
are advertised throughout. An exclusive agreement with the Wall Street Journal, whereby
Sotheby’s Realty and its affiliates are the ONLY real estate company
to host a microsite on WallStreetJournal.com’s real estate page.
This site directs traffic to a “magazine” style page of articles
related to and regarding the unique properties associated with
Sotheby’s Realty. All the while, featured listings anchor the page
along the entire right-hand side
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